Asseco Poland needed to understand the attitude of management boards and the operational staff (financial directors, chief accountants) to traditional and new technologies in banking.
Answers from 257 respondents (including 38 board members of companies with an annual turnover of over PLN 100 million) gave a comprehensive overview of expectations and opinions on banking services. Collected answers also showed opinions about innovative solutions, such as e-signatures, electronic document circulation and automation based on AI-based predictions.
Asseco Poland expected CIVITTA to answer how large companies in Poland:
The results of the study were not only to provide an in-depth understanding of the respondents' needs but also to provide a basis for the publication of Asseco’s knowledge-sharing materials.
CIVITTA conducted a quantitative telephone survey (CATI). Where possible, qualitative remarks were recorded and analysed during the study, and then added to the report to complement the quantitative indicators.
The research sample consisted of companies with at least 200 employees and at last PLN 30 million annual turnover. Most of the respondents came from companies with a turnover of over PLN 100 million.
The scope of the study covered three main themes:
The conclusions of the study indicated, among others:
In business-to-business relations, it is difficult to identify changes in customer needs and preferences without a bias coming from the current business relationship. Changing expectations are often difficult to capture and put to use without organising in-depth, thorough research. In addition, the analysis carried out by an external agency provides a fresh perspective and allows you to undermine outdated assumptions that stop the company from increasing sales.
Based on the CIVITTA survey, Asseco Poland has published the report "Corporate banking today and in the future", which is available free of charge here.
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